The Butler Did It

Signature Experiences

Since 1887 Raffles' legendary butlers have performed impeccable feats of service, sometimes before guests have even thought to ask. Now they’ve come together to offer The Butler Did It Signature Experiences. Read on to explore incredible one-of-a-kind adventures across five continents; watch our motion picture; and discover the coffee-table book… all created in homage to these masters of their magical craft.

Raffles Campaign August 2024

Step into a world where magic meets mystery

If there's a Raffles butler in the house, almost anything can happen.

Raffles’ impeccable butler service is now immortalised in our motion picture by director Trey Laird and photographer Dylan Don, starring Tim Easton as the butler and an intriguing cast of characters played by Robert Rabensteiner, Waris Ahluwalia and May Siu.


At Raffles, whatever your singular need: before you even have to ask… The Butler Did It.

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Stack of "Raffles" Books on a Table in a Hotel Lobby

Introducing Raffles: From Your Butler 

In partnership with the renowned publisher Assouline, we are delighted to announce the launch of Raffles: From Your Butler. This elegant new book, the latest in Assouline’s prestigious hospitality collection, invites readers to experience Raffles’ world of elegance and enchanted glamour through the lens of our legendary butler service.

At the centre of Raffles’ story is the highly personalised service provided by its butlers – a tradition that began in Singapore, where our first hotel was established in 1887. Here, the ethos of service as a ‘gentle breeze’ – unobtrusive yet ever-present – took shape, and Raffles butlers were entrusted with anticipating guests’ every need, often before they even thought to ask. This philosophy continues to be at the heart of Raffles' service today, going far beyond the walls of any suite and into the destinations themselves.

In Raffles: From Your Butler, readers are taken on a journey across five continents, exploring the diverse expressions of Raffles' butler service across cultures and regions, all united by a singular vision: to offer our guests the highest level of care. With a foreword by celebrated writer and editor Derek C. Blasberg and witty text full of compelling anecdotes by acclaimed travel writer Mark Ellwood, each page serves as an invitation to discover the magical world of Raffles, celebrating the brand’s legacy and the butlers who have shaped our hotels and resorts into places of wonder and inspiration.

Raffles: From Your Butler is published by Assouline 

From US$120
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