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Sustainability by Raffles
Empowering a positive exploration of every destination
Our sustainable future at Raffles Hotels & Resorts
As the authentic heart of our global destinations, loved by generations, Raffles has been a devoted environmental and social leader for over a century, preserving cultural, natural and local heritage throughout our sphere of influence.
Now with the next 100 years in our sights, our supercharged vision is to redefine the meaning and experience of luxury through the lens of sustainability and sustainable practices. We believe this is a path we can walk side-by-side with our guests: where every touchpoint of your luxury experience is mindful, and real-time opportunities arise to co-create a positive impact during your stay.
Our sustainable future is the future of luxury. Inspiring, enchanting and, above all, positive, for all those whose lives and communities we touch.
Our commitments
Our sustainable future is a vision of luxury that is authentic and responsible, defined not by opulence and excess but by refinement, respect and mindfulness. Come and explore our sustainable commitments.
Future-gazing
As a heritage brand of global influence and natural charisma, and a key player within Accor Group, we are able to take a lead in shaping the sustainable future of the luxury hospitality industry.
Changing mindsets
By reimagining the client experience, we believe we can shift traditional expectations of luxury, bringing a more positive exploration of the world to our guests, and more meaningful human encounters.
Custodians of nature and communities
Preserving local, natural and historical heritage is in our DNA. This legacy is our springboard, our starting point for embracing all things sustainable throughout our sphere of influence.
Responsible resourcing
Supporting ethical and sustainable producers and skilled local artisans, we invoke creative environments that are a source of delight and enchantment for our guests.
Reducing footprint
Working towards energy efficiency at all our properties, we are introducing state-of-the-art building measures and operational processes to reduce consumption and minimise our carbon footprint. By the end of 2025, green renewables will account for 75% of our energy consumption.
Rethinking the culinary lifecycle
Delivering world-class culinary adventures sustainably can be achieved with innovation and imagination. We are prioritising local sourcing where possible, reducing food waste and highlighting plant-based dishes; while a sustainably filtered drinking water supply is taking the place of disposable bottles.
Connecting humans
We are creating meaningful connection by designing one-of-a-kind experiences that offer guests the opportunity to help regenerate natural sites and support cultural initiatives, social projects, nonprofit ventures and local employment in our communities.
Capturing the world’s imagination since 1887
Transcending hospitality, Raffles strives to create a world of beauty, wonder and inspiration for its guests, employees and communities – all those whose lives we touch. It is loved by generations past, present and future.
In 1887, at the dawn of the Golden Age of Travel, four entrepreneurial Persian-Armenian brothers, the Sarkies, opened a modest 10-room hotel in Singapore. They named it after the founder of modern Singapore, Sir Stamford Raffles, a distinguished British diplomat and pioneering botanist. With such a resonant name, Raffles Hotel caught the imagination of a new generation of well-heeled globetrotters, beginning to discover for themselves the allure of the exotic East.
As the hotel grew to be the splendid Victorian-colonial landmark we know today, it attracted a glorious cavalcade of guests. Writers such as Rudyard Kipling, Somerset Maugham and Noel Coward came for inspiration – and returned for more; while Ava Gardner, Elizabeth Taylor and Jackie Kennedy found a rare place whose refinement mirrored their own elegance and glamour. With grace and generosity embodied by its impeccable butlers, the Raffles name became the stuff of legend, known to connoisseurs worldwide for its unique blend of British etiquette, tropical magnificence and Asian grace.
In time, the birthplace of stories and legends became also the birthplace of a family of elegant and culturally well-connected landmark addresses, all of them evoking the timeless old-world glamour, literary heritage and enchantment of the original. All share a unified aspiration to honour the Raffles name. Beyond hospitality, today Raffles strives to create a world of beauty, wonder and inspiration for its guests, employees and communities – wherever in the world it is found. It is loved by generations past, present and future.
The Raffles Book
Soirées, Sojourns & Stories by Raffles is a fascinating hardback book about the life and times of Raffles, past, present and future.
When the renowned author Natasha Fraser-Cavassoni embarked on writing this book, she knew she was taking readers on a journey through both time and place. Time tells of the ‘Golden Age of Travel’ through to present day. Great writers, stars, politicians and royalty choosing to reward their status with Raffles’ legendary service and elegance. Place tells of our global presence. Highlighting our illustrious and enduring story, encapsulating the Raffles spirit, this is the definitive brand biography, and a must-read for devotees of luxury, glamour and travel.
Published by Rizzoli.
From US$150
Raffles Hotels & Resorts
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